Musical Swings’ Impact study

6 February 2016

Collective experiences have the power to break down the social barriers that prevent us from interacting in public space. The cooperative nature of the installation transforms unusual and underused sites into thriving destinations that are welcoming for all. Over time, new urban habits are adopted by the public, creating a new sense of ownership over the shared space. When asked about the Musical Swings, participants have repeatedly testified to feeling renewed pride for their city.

With precious help from the Knight Foundation, a third party evaluated both social and economical impact of the artwork in 3 US cities.

We were pleased by the 293% Return On Investment for the host cities, we also confirmed the project instilled pride, improved moods and stimulated conversations between people that don’t normally brush shoulders. When asked about the Musical Swings, participants have repeatedly testified to feeling renewed pride for their city.

In each of the three cities studied, the Swings were a regional attraction, drawing between 35-56% from the host city and a total of 78-91% from their respective metropolitan areas.

Download the impact study