Shade Parade

Civilized means of transportation

Cities designed primarily for cars have many endless and shadeless sidewalks unfavorable or hostile to pedestrians. This has repercussions not only on mobility, but on equity and wellbeing. When given such a monotonous and exposed sidewalk to work with in West Palm Beach, the issue became an opportunity for play and collaboration.

Shade Parade is a slow means of public transportation inviting passersby to glide oversized parasols along a rail to negotiate and gather in delightful ways.

Temporary Installation

Montréal, Canada, 2020

Bring this project to your city

Journey

Take a parasol for a stroll, scoot on its base, walk or roll beside it. You may share the shade or exchange it at the end of your course with a fellow traveller coming the other way. Glide your way to work, enjoy the scenery and meet someone new. The parasols are quite slow no matter what. It isn’t about speed or efficiency, just the simple pleasures of moving and sharing.

It is very hard to be angry, stressed, or sad, when gliding on an oversized parasol.

Where there is sun

Shade Parade is an artwork commissioned by the city of West Palm Beach. It has yet to see palm trees, but was presented in Montreal in the summer of 2020. It is now available to transform shadeless, long, monotonous streets near you.

Credits

    • A public artwork commissioned by the City of West Palm Beach, with the financial support of the John L. and James S. Knight Foundation and the Community Foundation for Palm Beach and Martin Counties.
    • Presented in Montreal by the SDC de l’Avenue du Mont Royal & Odace Événements
    • A Project by Daily tous les jours
  • Creative Direction
    • Mouna Andraos
    • Melissa Mongiat
  • Creation Team
    • Michael Baker
    • Anne Ouellette
    • Rebecca Taylor
    • Pierre Thirion
    • Eva Schindling
  • Object Design
    • Rebecca Taylor
  • Artistic Direction
    • Anne Ouellette
  • Technical Direction
    • Éric Villeneuve
  • Production
    • Stu Wershof
    • Justine Jacob-Roy
    • Irène Chaudouet
  • Industrial Design and Fabrication
    • Paul DeBlock
  • Engineering
    • YetiWeurks
    • Lateral
  • Fabrication and Installation
    • Les Ateliers Papineau Inc.
    • D360
  • Video
    • Victorine Yok-Thot Sentilhes
  • Photo
    • La Trompette Studio
  • Communication
    • Cécile Chandran
    • Hugo Dufour-Bouchard
  • Thank you
    • Generique Design, Phil Puxley, Laura Faria, Eric Dizon & Clémence Mira
    • A special thank you to Sybille Welter, Ana Maria Aponte and the city of West Palm Beach.

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