Bloomington, US

What’s in a game? Kicking a ball around, moving pieces on a board, dealing cards:  they all start out simple, yet they have the power to lead to unsuspected behaviors.

Score! is a game about all games, asking questions about rules, team spirit, competition, reward, and the strategies that emerge while playing.

The Project

The artwork transforms a forgotten parking lot into a playing field. Players stand in a kaleidoscopic board and jump on light dots to change their color and gain points.


However, the rules keep on changing and new levels of complexity are introduced along the way: points, penalties and team swaps poke fun at our thirst for winning.

Original Creation

Score was created for Super Bowl LII, during the Illuminate South Loop Festival in Bloomington, Minnesota. The installation invited the public to brave the cold in order to spend time together outside, stimulating a public place usually less active in the city.

Behind the Scene

To create the scoreboard, Daily was inspired by the Project Blinkenlights, an installation from 2001 made by Chaos Computer Club, transforming a building facade into a computer screen in Berlin. In place of a simple projection, the team set up lamps on 80 windows of the building, allowing them to be controlled individually to create a seamless integration of the technology in the space.


    • For Super Bowl LII, commissioned by Northern for Illuminate South Loop. In partnership with the City of Bloomington and Artistry.
    • A project by Daily tous les jours
  • Creative Direction
    • Mouna Andraos
    • Melissa Mongiat
  • Interactive Direction
    • Pierre Thirion
  • Environment Design
    • Rebecca Taylor
  • Narrative Design
    • Anne Ouellette
  • Technical Direction
    • Eva Schindling
  • Sound Direction
    • Michael Baker
  • Production
    • Irene Chaudouet
  • Project coordination
    • Marie-Pier Gauthier-Manes
  • Studio Coordination
    • JoDee Allen
  • With the precious help of
    • HealthPartners
    • McGough Construction
  • A/V rental & installation
    • Allied Production
  • Wifi Connection
  • Creative Consulting
    • Krista Muir
  • Recording Studio
    • Patrick McDowall Audio
  • Video Documentation
    • Christopher Heubach
  • Special Thanks
    • Bianca Su, Fatou Dravé, Steve Dietz, Chad Pechacek, Hyatt Regency, Bloomington, Bain Mathieu, Lev Bratishenko, all our beta testers
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