Art curating for the street
During the summer of 2012, a portion of Montreal’s St-Catherine street became pedestrian-only for a few months and the renowned Pink Balls of landscape architect Claude Cormier + Associates soared overhead. To celebrate this event, Memorama provided the public with a series of observation platforms that made accessible unique viewpoints of the life of The Gay Village and provided an opportunity to be photographed in this exceptional setting.
Temporary installation — 2012
Four platforms with cameras installed on the street allowed passers-by to take pictures from new angles and capture magical moments. Over the course of the event, more than 40,000 pictures were taken, showcasing the energy and the faces of The Village neighbourhood. All the photographs were publicly available on the memorara.me website, which allowed anybody to send a virtual postcard to their loved ones.
Each observation platform revealed a distinct view of the city. Some took the shape of stairs, from which one could admire the garlands or the busy pedestrian street, others were at ground level, to admire the sky and the canopy.