Conversation Wall

Seattle, US

In 2014, South Lake Union in Seattle WA was one of the fastest growing neighbourhoods in the US. Changing at such a pace, a community barely has time to shape itself.

How can a community bank talk to a community that’s not yet a community? Conversation Wall is an invitation for people to share what matters to them. After all, conversations can shape our economy.

“We want to have a conversation about ____”

Through the bank window, an illuminated sign invites passersby to fill-in-the-blanks by texting with their phone. Every submission is then displayed on the wall in real-time. Categories for submissions help frame a relevant conversation, keeping topics centred around the area where everyday life and banking overlap, such as growing, finding balance, thinking ahead, making connections.


In the bank, the conversation goes low-tech with postcards for staff to get input when meeting people around the neighbourhood, or as a thoughtful moment to end a tour of the new bank space. The visitors’ handwritten messages are then displayed on a wall inside the bank. 

Curated events

Over the course of the 2 month long installation, we gathered all of the submissions to curate a series of events based on community interest.


    • This project was created for the Umpqua Bank’s new South Lake Union store.
    • A project by Daily tous les jours
  • Creative Direction
    • Mouna Andraos
    • Melissa Mongiat
    • Kelsey Snook
  • Production
    • Antoine Clayette
  • Technological Direction
    • Eva Schindling
  • Interaction Design
    • Pierre Thirion
  • Environment Design
    • Sophie Julien
  • Creative Consulting
    • Betsy Lance
  • Research
    • Stephanie Drachman
  • Graphic Design
    • Studio Pilote
  • Programming
    • Patrick Piché
    • Nicholas Hogle
  • Installation
    • Guild
    • Not Made in China
  • Documentation
    • Jonathan Gipaya
    • Chris Baron
    • Geoffrey Boulangé
  • Thank you
    • To the Umpqua team: Eve Callahan, Jeff Gardner, Lani Hayward, Valarie Hamm, and Mark Jacobs; to the SLU team: Garrett Lamarca, Amanda Ballance, Brenda Cuevas, Etta Heieren, George Wang, Huy Nguyen, Kiran Kumar and Olivia Nebeker; and special thanks to the people who graciously agreed to be interviewed: Robi Ganguly, Dennis Glavin, Emily Guadamuz, John Hamlin, Tim Hoefel, Michele Livingston, Alyssa Rose McCoy, Justin Renard, Jessica Schwind, Scott Tanaka, and Rachel Wan.

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