Sarah Mackenzie

Content Strategist

Sarah is a digital marketing strategist specializing in content and social media. With over 3 years of experience working in cultural industries, her expertise lies working at the intersection of arts and technology. Collaborating with startups, marketing agencies and designers, Sarah’s skills range from editorial management and copywriting to business development and market research.

Interested in cultivating digital communities (while never straying too far from the physical) and in revealing stories along the way, Sarah has led social media management and content strategy for initiatives such as CreativeMornings/Montréal, f.&co, In the Mouth and C2 Montréal. She has worked closely with social intelligence start-up Nexalogy to create data driven content strategies through data analysis. In collaboration with the label Infinite City, Sarah has worked on the coordination and marketing strategy for the 2016 US tour of The Swings, an interactive music installation by Daily tous les jours.

A graduate in marketing from Concordia University’s John Molson School of Business, Sarah has also studied international business abroad at the Hogeschool van Amsterdam in the Netherlands. Sarah applies a multidisciplinary creative approach to her work thanks to her post graduate education in graphic and web design and independent studies in art history, philosophy and sociology.